Grasping the players on the chess board is crucial, just as critical as understanding the game itself. Don’t underestimate the intricate nature of the Spaza market—it’s a web of complexity and diversity. The players and the game are not at all what you are used to in formal retail sectors.
It’s not just about understanding, it’s about mastering the art of connecting and communicating across a multi-cultural landscape. Each culture brings its own set of nuances and intricacies, but they all somehow manage to adapt to their surroundings. South African owned Spazas may only average 25% nationwide, but their representation is far higher in Mpumalanga and Limpopo. This multi-cultural diversity varies significantly from province to province and area to area.
How will you personalise your sales experience to squeeze out every ounce of success?
