Data-driven strategies & solutions

Leveraging data analytics to create actionable informal market strategies to address inefficiencies

Market challenges

  • Hard to get insights from the informal market
  • Informal market data is fractured
  • Difficult to operationalise data and turn into practical strategies or solutions.
  • Informal market viewed as a collective and not segmented

Solutions we provide

  • Advanced demand planning – product forecasting and predictive analytics
  • Embedding procurement solutions
  • Supply chain optimisation
  • Product development, design and positioning
  • Product awareness & engagement
  • Workflow automation

Value we create

  • Creating efficiencies and reducing unnecessary costs
  • Grow market adoption of product
  • Increase return on investment
  • Increase logistical efficiency
  • Improve customer service consistency