Change retailer buying behaviour
Change long-term buying behaviour, build goodwill and trust within retailers.
Market challenges
- Informal retailers stores are full of stock but it is difficult to influence their purchasing decisions.
- Typical RTM strategies only report on what is within the scope.
- Difficult to offer incentives directly to Retailers and the capability of simply and cost effectively disbursing funds to thousands of outlets is unavailable
- Only way to change Retailer behaviour is through heavy infrastructure investment and a dedicated work force
Solutions we provide
- Crowdsource merchandisers to call on these stores and capture data from supplier invoices.
- M4Jam proprietary technology estimates and pays rebates or incentives in minutes directly to Retailer
- Multiple promotions and incentives can be run simultaneously and segmented.
- National reach and agnostic to all wholesalers.
Value we create
- Track operational metrics
- Measure return on investment
- Benchmark and track product and category performance
- Low cost to serve
Our experience to date
6,700 Retailers
30,000 till slips collected
R172m in supplier invoice value