Data validation can be a costly and time-consuming exercise for any business. TomTom needed an innovative and cost efficient solution to constantly update its products and services without requiring a large full-time staff component to do so. The nationwide M4JAM active jobber base was the perfect solution to the problem.
M4JAM created a unique solution based on TomTom's needs that allowed jobbers to navigate the map to find and update specific points of interest (POI) which required certain data fields to be added or edited. Data or attributes required included: name, contact number, email address, website and physical address.
locations were updated.
Massive reduction in maintenance cost since no employees have to travel to any location to update information.