A national footprint and ever-changing promotional material in all these locations made it near impossible to track and improve the standard and execution of all in-store promotional activities. An innovative, fast and cost-effective solution was required for this nationwide problem. Could the M4JAM community reach far and wide?
M4JAM offers the tools to gather valuable information on-the-ground by putting products or services to the test without getting noticed. We created a solution that allowed jobbers to take photos of in-store promotions across all Ster Kinekor branches in order to provide feedback about the quality of the promotion.
Visual evidence was gathered on a national level without sending a single Ster Kinekor member out into the field.
Ster Kinekor was able to make the required adjustments in real-time.