Hippo.co.za needed to assess whether its new TV commercial resonated with it's audience and clearly communicated Hippo.co.za's range of services and products. The brand also launched a mobile App and needed feedback from consumers on its functionalities and success. Luckily the M4JAM jobbers are always ready to share their opinions.
M4JAM's brand activation rolled out quickly and cost effectively. Jobbers could watch the new TV commercial and answer a series of questions to test the success of the messaging and the retention of the information. The second round of jobs prompted jobbers to share whether they had been exposed to the new app and how they experienced its functionalities.
surveys were completed within 72 hours.
Participants shared their data to receive more info about hippo.co.za's products.